Facebook Inc. introduced the ‘Go Live’ option to Messenger platform recently. As people turned to engage highly in Messenger groups, this new option – Messenger Rooms is a great facility for brands and business pages to host a live event to a selected set of people.

The Trend in going ‘Live’

Facebook noticed a dramatic increase in the usage of ‘live’ option by brands/ businesses over the recent period. Specifically Facebook Live broadcasts from Pages doubled in June 2020 compared to June 2019, with a significant movement being shown since March 2020. Even in Sri Lanka most of the community pages and media channels prompted in broadcasting their News Programs, TV shows, Interviews, Special events and so many happenings over the recent past.

What are exactly Messenger Rooms?

Messenger Rooms are joinable group video calls that make it easy to spend quality time with friends, loved ones and people who share your interests. Create a room that can go live right from Facebook or Messenger web, and invite anyone to join, even if they don’t have a Facebook account. As a room creator, you can broadcast your room to a Profile, Page or Group, and invite people to tune in. By bringing Messenger Rooms and Facebook Live together, we’re unlocking new ways for people to connect and create content even while they’re apart.

Localizing Messenger Rooms to Sri Lanka

Brands and businesses can host their mini-events with the public; maybe a giveaway session, special product launches, product training, or brand promotions. As it’s limited to 50 number of people, the education sector also can benefit, especially for medium-level groups classes Messenger Rooms would be a great tool.