The courses available in LinkedIn Marketing Labs are curated by in-house experts and designed to cater to a diverse set of industries and their target audiences, so marketing professionals can engage them with campaigns aligned with the bests practices on LinkedIn Users can choose their primary focus, and go through pre-courses self-assessment, to understand where they stand.
For instance, a user familiar with the basics of marketing on LinkedIn can choose the intermediate course, and so on.
The courses traverse from basic of Campaign Manager, till advanced strategies.
Since marketing is an ever-evolving field, it isn’t easy to keep up with the trends, and even the people who are comfortably on board with the basics can benefit from the advanced practices explained in these courses.
LinkedIn Marketing Labs can prove to be an exceptional resource to polish their advertising skills, especially for a marketing professional who continually needs to keep up with new strategies. Users have access to the first six foundational courses covering every FAQ, doubts, and ask from customers, brands, and professionals. These courses include topics from how to start a campaign to build a robust strategy on LinkedIn. Here are the topics of courses that LinkedIn Marketing Labs is offering as initial courses:
The initial course offerings are listed below:
- Introduction to LinkedIn Ads
- Using LinkedIn’s Ad Targeting
- Reporting and Analytics for LinkedIn Ads
- Building a Full-Funnel Content Marketing Strategy on LinkedIn
- Using LinkedIn for Brand Awareness
- Using LinkedIn for Lead Generation